Minimum requirements:
A personal computer with MS Windows98/NT/Me/2000/XP/2003/Vista
and MS Office 2000/XP/2003/2007+.
THE MEDIA PLANNER THAT CHANGES MEDIA PLANNING
FOREVER
PlanMagic Media Planner 7.0 is the most advanced advertising, promotion and p.r. planner
in the world. The program consists of an easy to use media plan model in MS
Word, fully automated media planner workbook in MS Excel 2000+ with a unique media calendar
to plan on a 3-year timeline, detailed advertising, promotion and public
relations details, sophisticated results analysis, and an accompanying
presentation template.
plan your advertising, promotion and
p.r. like a pro
pleasantly surprise a potential advertiser with a thorough
and complete presentation of their media plan
analyze your media planning with state-of-the-art
tools
create unlimited media plans
It's the most innovating media planner program available to
date. It produces results faster than
any other and offers all the necessary
flexibility. Its structure is innovating and refreshing. The media planner workbook is
a one-of-a-kind tool
and thanks to its avant garde approach has no competition.
Designed to help account
managers, advertising agencies, marketing firms, media planners, events
marketing managers, marketing coordinators, product managers, marketing
specialists, media consultants, media directors, media executive, media buyers,
audience planners, communications managers, brand managers, and entrepreneurs make smarter
media decisions faster and easier.
Available in the
following languages:
English
(v7.0)
Media plan template
An easy media plan model template for an
advertising, promotion and PR plan in MS Word format.
You don't have to
create your own contents from scratch, ensuring that you will have faster results.
PlanMagic Media Planner 7.0 :
Media Plan
Template
Example of content
Table of Contents (automated)
Executive summary - Business description
- Business goals/mission
- Business philosophies/identity
- Vision of the future
- Main objectives
- Geographical markets
- Internet
- Market forecast
- Internal factors
- The employees
- External factors
Marketing
- The product mix
- Customer analysis
- Positioning
- Competitive research
- SWOT analysis
- Market analysis
- Market segmentation
- Distribution channels
Media mix
- Goals & strategies
- The media mix
- The media calendar
- The 5 year summary
Review of the media plan
- Ratios
- Comparison analysis
- Variations and corrections
- Timeline
Appendices
- Media budget
- Media calendar
- ....
Media planner workbook
Trend setting media planner in MS Excel format unlike
the media world has ever seen.
You will not find a better media plan solution as detailed,
automated or thorough. There is no limit to the number of media plans that can be created. Enter some assumptions, objectives, budgets, and target markets. Then add any number of ads
and campaigns under one of the advertising, promotion or p.r. types, and see the
media plan materialize before your very eyes.
Key advantages
Easily insert new ads and campaigns.
Media calendar control panel with budget control.
Includes wizards to simplify and significantly speed up data entry.
Validation checks for data consistency.
Year and forecasts can start in any year.
Up to
5 years can be forecast in one workbook, with no limit if multiple
workbooks are used.
Views are collapsible for clear summaries.
Projected worksheets that are always balanced.
More than 25 charts illustrate trends in expenses, results, audience, and more.
PlanMagic Media Planner 7.0
: Media Planner Workbook
State-of-the-art Media Planning & Media
Results Analysis
for any type of business or organization
> Assumptions (general, scope, media mix, descriptions)
> Objectives (objectives, budget
per objective, target markets with multiple parameters)
MEDIA CALENDAR This the control panel where you plan on a timeline. Enter your ads,
promotions, events, p.r., and campaigns throughout the months up to 3 years.
With the automated budget control you can easily stay within each objectives'
budget.
ADS & CAMPAIGNS
> Advertising mix
- Newspapers
- Magazines
- Trade publications
- Radio
- Television
- Outdoor
- Mobile
- Other advertising
> Promotion mix
- Sales promotion
- Direct marketing
- Point of sale
- Trade shows
- Other promotion
> Internet plan (3 years)
- pay per click (PPC), pay per period, pay once,
other Internet advertising
> Public relations plan (3 years)
- press releases, special events,
sponsorships, other PR campaigns
SUMMARIES
> Media
budget monthly and quarterly
(3 years)
> Media budget annual (5 years)
> Cost summary annual
(5 years)
ANALYSIS OF RESULTS
> Advertising results
analysis (3 years)
> Promotion results
analysis (3 years)
> Internet results
analysis (3 years)
> Comparison analysis - advertising, promotion, Internet, public
relations, other costs, total expenditures (5 years)
> Charts - target markets, offline media, online media (3 years) > Dashboard - monthly summaries, annual summaries, target markets,
offline media, online media
> Timeline with a Task Wizard (Gannt)
for 3 years - tasks entries are as easy as 1-2-3,
with project cost, start date and end date.
ADVANCED FEATURES
Feature
Benefit
Automated from A to Z.
Completely automated from start to finish.
After the first year numbers are automated based on averages or increase %.
Provides fast results by eliminating unnecessary manual input.
More than 25 automated charts.
Gives you a quick overview when needed.
Print wizard: quickly print any selection of predefined print areas.
Saves you time collecting data to be printed. Click and Go.
Easy to complete media brief presentation (> 30 slides) in
.ppt (MS PowerPoint) format. You can copy text from the document
template, link to tables in the document template, or link to worksheet data in
the media planner workbook. The template contains the same outline as the media plan template.
Guide
Guide in HTML format.
The guide covers subjects such as marketing mix (customer
analysis, competitive analysis, SWOT and market analysis, USP, branding), media
plan (objectives & target markets, media calendar, advertising & promotion,
Internet campaigns, public relations), results analysis (advertising & promotion
results, Internet results, comparison analysis, timeline) and more.
PlanMagic Media Planner 7.0
: Guide
The guide includes all of the subjects of the media plan model and the
media planner workbook.
The introduction
- How to use
- The introduction
- Marketing mix
- Media plan
- Analysis of results
- Useful tips
Marketing mix
- The product mix
- Customer analysis and positioning
- Competitive analysis
- SWOT analysis
- Market analysis
- Distribution channels
Media plan
- Assumptions
- Objectives & Target markets
- Media calendar
- Advertising and promotion
- Writing an advertisement
- Promotion channels
- Internet campaigns
- Public relations
- Annual summaries
- Cost summary
Useful tips
- Mistakes to avoid
- Choosing a strategy
- Presenting your plan
Advantages
PlanMagic Media Planner 7.0
: Clear Advantages
Legendary Ease of Use
Designed to work the way you work, so you don't have to change your current business processes. Familiar and intuitive MS Office interfaces
(MS Word, MS Excel, MS Powerpoint).
Advanced Functionality
Built-in charts, analysis tools and advanced reports, perform in-depth financial analyses, and much more.
Low Cost of Ownership
Starts at just $195.00 for a single user first year license, which includes free technical support.
Customer Approved
Our software is used by over 100,000 customers around the world. PlanMagic
software products serve customers in every industry, including manufacturers, wholesalers,
contractors, retailers, distributors, services providers, consultants, non-profits and many
many others.
Competitor 'Approved'
More and more 'competitors' copy our innovative ideas into their lesser product. But copying from the leader never produces the same results.
Backed by PlanMagic Corporation
PlanMagic software products are the financial planning and analysis solution recommended by more accountants, CPAs and other
business consultants than any other, and we are confident you will be 100% satisfied.
More reasons why you should have
PlanMagic Media Planner 7.0:
Incredibly versatile. Optimal for any type of business or organization.
Automated
Automated projections made easy and yet so complete.
Print wizard
Professionally printed results - select print areas
using the wizard. Business financial printouts are preformatted in Letter, Legal
or A4 paper size.
Useful guide
Media planner guide.
Media plan template
Advertising, promotion and PR plan template (media plan model).
Moderate price
A competitive price of $195.00 for the first year
license ($99.95 annual license renewal).
Minimum requirements PlanMagic
Media Planner 7.0: A personal computer with MS Windows 98/NT/ME/2000/XP/Vista, a Java enabled
browser, MS Office 2000/XP/2003/2007. Optional MS PowerPoint 2000/XP/2003/2007.
